The Paradox of Not Caring

Manolo says, the Sunday Times of the London they have the article about our muse the Miuccia Prada, published under the title In Praise of Modesty. Here is the excerpt.

If there is a fashion pioneer living today, it is Miuccia Prada. Her vision of the modern woman totally changed our attitude to sex and how we dress it up. She is fashion’s great provocateur, and when she sends models down the catwalk wearing sheer blouses buttoned severely to the neck, or black capes worn over beige shirts, or with belts pulled tightly round cardigans and socks up to the knees, you wonder, is her interest in the clothes at all, or in the opportunity to play intellectualised sexual games? Above all, how has she managed to take us all along her own special path?

When I put this to her, it’s obvious that she is not entirely sure of the answers herself. After all, she came into fashion through the back door, with no training and, initially at least, no great interest in the business. She had always had an abiding curiosity about appearance and what it says about us, though.

“I realise how powerful and important clothes are, especially for women,” she says. “They have to be useful for your life, of course, but they must also express your individual sentiment.” That Prada accepts that all fashion is role-play is what makes her such a force. She understands that the job of the truly ground-breaking designer is to decide on the roles, dress them and then present them in such a way that people all over the world want to join the cast.

Prada herself makes an unlikely éminence grise. She is neither dowdy, nor overwhelmingly chic. In fact, she looks entirely normal. Her figure is that of a woman in her fifties. Her hair is cut like most other women’s hair. She rarely wears make-up. Contrast her with another Italian icon, Donatella Versace, and you realise that she is a fashion outsider. Certainly, she avoids socialising with most other designers and runs a mile from social events. As she said to me, years ago: “I am a wife and a mother” — she has two teenage boys — “and I have many more interests than fashion. Fashion is just my job.”

But today she has amended her tune: “I’ve become impatient when people claim they don’t care about clothes. They still dress every morning, and if they are going to reject fashion, they still need clothes to show it. Style rebellion is still a form of self-expression.”

Indeed, as the Miuccia notes, claiming to not care about the clothes, to not be concerned about what one wears, is the paradox, for the clothes worn by one who claims not to care make as much the statement as those worn by one who dresses with purpose.

These inescapable facts obtain: that clothes are always necessary, and that others they will always judge us by them. These are the reasons why the Manolo he would have you dress with the purpose, to consider carefully what you would wear, and to think about the effect your clothes, and how you wear, them will have on others.

Of the course, this does not mean that you must dress to please others, nor that you should follow the lowing herd, but rather that you should be conscious of the image you are projecting.

For the example, if you wish to project the image of carefree disdain for the high fashion, be aware that your dirty t-shirt of the Oakland Raiders, torn sweat pants, and flip-flops may not be conveying that exact message, may in the stead be saying to the by passer, “Cross to the other side of the street, lest this person’s disdain for personal hygiene and grooming infect you with the parasites.”

Manolo says, the fashion, it is not the nuclear rocket brain surgery.

There are the simple rules for dressing that can be used by anyone to maximize the assests and diminish the faults, and thus project the worthy image. Likewise, there are the ways and reasons to deviate from these rules that will thus project the pleasing counter image. But the central necessity for properly using, and sometimes ignoring, the rules of the fashion and the clothing is to be thoughtful, to consider your choices carefully, and to be aware that you are always, always, always projecting the image, even when you think you are not.

P.S. Speaking of our muse the Miuccia, the Manolo he has updated his humble Prada Blog. It has the new look! It is improved!

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